As a “Professional Filmmaker” Apple’s latest patent application really peaked my interest. Macblogz reports that the application is for what looks to be screenwriting software with integrated storyboarding capabilities. A picture really says it all:
Apple Screenwriting/Storyboarding App?
In our office we use Apple programs almost exclusively for post-production. As a producer, I’m excited at the possibility of them entering the pre-production space: the patent application also hints at network and “cloud” connectivity/syncing, as well as production centric scheduling and logistic tools.
As for the combined storyboarding/screenwriting, if Apple tightly integrated the program with Final Cut Pro, massive efficiencies in production (shooting) and post production (editing) could be gained, not too mention easier storyboarding for people like me who cannot draw.
Directors and editors could actually work on a rough cut of the film within Final Cut Pro well before production or even heavy pre-production. This would give them time to experiment with things like pacing and script options before they are shot, as opposed to during or after the shoot. This already happens on big budget movies – but the storyboards are hand drawn. The potential Apple app wouldn’t necessarily replace this process, but would streamline it as well.
I know that there are at least a few editors that read this blog, so please chime in with your thoughs below! Are there any competing products that have the same proposed functionality that also integrate with Final Cut or Avid?
Hit up the link below to check out the full Macblogz post as well as a link to the full patent application.
(Apple Patent via Macblogz)
