By now it might be safe to say that everyone who is anyone knows about or has used Pandora and the music genome project. If you don’t know, and I’ve subsequently offended you, go check it out. On a basic level, Pandora is an online radio station that generates a playlist based on your musical tastes. So, for example, if you’ve just listened to a song with complex melodies and minor vocal harmonies, Pandora will play another song with those same characteristics. Neat! (For even more “Neat!” download Pandora’s Iphone app – Pandora in your car? Yes please!)
It seemed then, that applying this same idea to movies would only take a matter of time. Enter Jinni:
“Jinni isn’t a social network, it’s an internet application designed to fit how people relate to movies and TV. And since conversation is part of that, we’ve created tools to meet people with shared tastes, compare preferences, and review and rank titles.”
Jinni classifies movies based on their traits, things like plot, mood, and tone. In fact, according to their website, Jinni has a team of film professionals tagging films with around fifty “genes” a piece. That’s a lot of work, and to be frank, I’ve never understood how people like Pandora and Jinni do it and do it reliably (Who knows maybe it’s the same blokes.). Music and Movie tagging sweatshops? Maybe. Probably not.
As a user, Jinni’s value proposition is to help you find movies that you’re guaranteed to like. Hopefully this includes movies that you wouldn’t have normally found or known about. Popular media outlets only really expose us to the “top tier” of content – things that are a sure bet popularity and moneywise. With luck we’ll find that Jinni, like Pandora before it did for music, broadens our exposure to movies with movies we end up loving.
Jinni is currently in private beta – you can sign up on their webpage to try to get an access key. It looks like my key has come in just now, so I’ll poke around and report back tomorrow with the real meat and potatoes. If it works as well as their demo video shows (Sadly, almost nothing ever does.) they just might be up to something.
Update: Full Review coming soon! Also, a reader from Scotland reports that, apparently due to licensing issues, Pandora is not available outside of the United States. Therefore, you might actually be “someone” and not know what it is through no fault of your own. My apologies for offending basically the entire world – I’m sure it won’t be the last time. It’s too bad that you can’t check out Pandora – it’s a really great piece of engineering.
(Jinni and Pandora)