It was only a matter of time, or at least I’d been hoping it was only a matter of time, until someone smart bought up the Polaroid factory in Enschede, The Netherlands. Well someone did, and even though they’ve got a niche market to target, it’s great to see someone trying to keep Polaroid’s version of instant film alive.
It’s called The Impossible Project and they’ve bought up the old Polaroid factory (that only just ceased production last month) with all of the goodies inside. Their goal is to re-start the manufacture of “integral” polaroid film, the self contained film packs most people think of when they think “Polaroid”, by 2010. Ambitious indeed.
The Impossible mission is NOT to re-build Polaroid Integral film but (with the help of strategic partners) to develop a new product with new characteristics, consisting of new optimised components, produced with a streamlined modern setup. An innovative and fresh analog material, sold under a new brand name that perfectly will match the global re-positioning of Integral Films.
So the film won’t be the exact same formula and design that Polaroid used which was basically unchanged for 40 years. It will be something better. The project still has a long way to go, but they’re backed by Ilford which is a good sign. Still, I’m absolutely sure that the end product will be offered at a high premium. The website is calling for user end support so go to the site and join the analog resistance!
(The Impossible Project via Make)
Thanks Ben!
